Peko Privacy Policy

Effective date: September 3, 2025

Peko ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services (collectively, the "App").

Important Notice: Peko is strictly for users aged 18 and older. By creating an account and using this app, you confirm that you are at least 18 years of age. We do not knowingly collect data from minors.

By using Peko, you agree to the collection and use of information in accordance with this policy. Please read it carefully.

1. Information We Collect

a. Information You Provide Directly:

• Account Data: When you create an account, we collect your username, email address, and a hashed password. To enhance authenticity and safety, we may implement optional age verification measures in the future.
• Mood and Content Data: This is the core of Peko. We collect the moods you log (e.g., "happy," "anxious,"), the text, images, or audio you post, any tags you use, and the associated date/time.
• Profile Information: Information you add to your public profile, such as a display name, bio, age range, and profile picture.
• Communications: Messages you send to other users (as permitted by app functionality) and any communications with our support team.

b. Information Collected Automatically:

• Usage Data: We collect data on your interaction with the App (features used, time spent, pages viewed, your interactions with other users' posts) to understand how Peko is used and to improve it.
• Device Information: We collect information such as your mobile operating system, device type and model, unique device identifiers (e.g., IDFA, Advertising ID for analytics and fraud prevention), IP address, and language settings.

2. How We Use Your Information

We use your information to:

• Provide and Personalize Services: Analyze your mood patterns, generate your weekly mood chart, and curate your feed based on your interactions.
• Facilitate Sharing: Enable you to share content according to your privacy settings (Public, Friends-Only, Private).
• Maintain Safety & Enforce Policies: Enforce our Terms of Service and Community Guidelines (see Section 8), detect and prevent spam, fraud, abusive behavior, and other harmful activities.
• Communicate: Send you essential service announcements, security alerts, and respond to your support requests. We may also send promotional communications, which you can opt-out of at any time.
• Improve and Develop: Analyze trends to develop new features and improve the overall user experience.
• Legal Compliance: Comply with applicable legal obligations.

3. Legal Basis for Processing (For EEA/UK Users)

If you are in the European Economic Area (EEA) or the UK, we process your personal data on the following legal bases:

• Performance of a Contract: To provide the services you request under our Terms of Service.
• Consent: For specific purposes where we have asked for and you have provided clear consent (e.g., marketing emails).
• Legitimate Interests: For our legitimate business interests in improving our services, ensuring security, and promoting our App, provided these interests do not override your fundamental rights.
• Legal Obligation: To comply with the law.

4. Sharing Your Information

We ABSOLUTELY DO NOT sell your personal data or the intimate content you post to third-party data brokers or advertisers.

We may share your information in these limited circumstances:

• With Your Consent: This is always your choice, such as when you make a post public or direct message another user.
• Trusted Service Providers: We engage vendors to perform services on our behalf (e.g., cloud hosting (AWS/Google Cloud), data analytics (Firebase), customer support, and moderation tools). They are bound by strict data protection contracts.
• For Safety and Legal Reasons:
  - To comply with any applicable law, regulation, legal process, or governmental request.
  - To protect the rights, property, and safety of Peko, our users, or the public as required or permitted by law.
  - To enforce our Terms of Service and Community Guidelines, including investigating potential violations.
  - To detect, prevent, or address fraud, security, or technical issues.
• Business Transfers: In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. User-Generated Content (UGC) & Community Guidelines

As a user, you are solely responsible for the content you post. To maintain a supportive and safe environment for our adult community, you must not create, post, or share any content that:

• Is Illegal: Promotes or depicts illegal activities, including violence, terrorism, or child sexual abuse material.
• Is Sexually Explicit: Contains pornography, sexually explicit material, or nudity posted with sexual intent.
• Promotes Harm: Encourages, glorifies, or incites self-harm, suicide, or eating disorders.
• Is Abusive or Harassing: Contains hate speech, threats, bullying, or harassment based on race, ethnicity, national origin, religion, gender, sexual orientation, disability, or any other protected characteristic.
• Violates Privacy: Shares another person's private information without their explicit consent ("doxing").
• Is Spam or Deceptive: Involves commercial spam, phishing, scams, or impersonation of other individuals or entities.

We employ a combination of automated tools and human moderators to review content against these guidelines. We reserve the right to remove any content that violates these rules and to suspend or terminate the accounts of repeat offenders.

6. Data Security

We implement robust security measures including encryption in transit (SSL/TLS), hashing of sensitive data like passwords, and strict access controls to protect your information. However, no electronic transmission or storage method is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.

7. Your Rights and Choices

You have control over your data and your experience:

• Access & Portability: You can access most of your data within the app. You may request a copy of your personal data in a structured, machine-readable format.
• Correction & Deletion: You can edit or delete your posts and profile information at any time. You can request the deletion of your entire account by contacting us at [Your Support Email].
• Objection and Restriction: You may object to our processing of your data or request we restrict how we use it, particularly for marketing purposes.
• Opt-Out of Marketing: You can opt-out of promotional communications by using the unsubscribe link in any email or adjusting your in-app settings.
• Account Deletion: Upon your request, we will delete your personal data as described in our data retention policy, subject to certain legal exceptions.

To exercise these rights, please contact us at the email below.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. When you delete your account, we will begin the process of erasing your personal data from our active systems, though some anonymized or backup data may persist for a limited time before permanent deletion.

9. International Transfers

Your information may be processed in countries other than your own. We ensure all transfers are governed by appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission, to protect your data to the standard required by your local laws.

10. Changes to This Policy

We may update this policy to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy here, updating the "Last Updated" date, and, if changes are significant, we may provide more prominent notice (e.g., an in-app alert).

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer at:

Email: service@peko.life

We typically respond to all legal inquiries within 5-7 business days.